Privacy Policy

Strategic Wealth Endeavor, Inc. DBA SWE90 ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website swe90ai.com or engage our financial advisory services.

We are a California-based financial advisory firm subject to state and federal privacy regulations, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Gramm-Leach-Bliley Act (GLBA) for financial services.

Personal Information You Provide

• Contact Information: Name, email address, phone number, mailing address
• Financial Information: Income, assets, liabilities, investment holdings, retirement accounts, insurance policies (when engaging our advisory services)
• Identification: Social Security Number, date of birth (for account setup and regulatory compliance)
• Employment Information: Employer, job title, compensation details
• Communication Records: Emails, phone calls, meeting notes

Information Collected Automatically

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on site, click patterns
• Cookies: Session cookies, analytics cookies, preference cookies

• Provide financial planning and investment advisory services
• Process transactions and maintain account records
• Communicate about your accounts and our services
• Comply with legal and regulatory requirements (SEC, FINRA, state regulators)
• Respond to your inquiries and provide customer support
• Send newsletters and educational content (with your consent)
• Improve our website and services
• Prevent fraud and protect security

We do not sell your personal information.

We may share your information with:

• Service Providers: Custodians (Fidelity, Charles Schwab), broker-dealer (Vanderbilt Securities), clearing firms, technology providers who assist in delivering our services
• Regulators: SEC, FINRA, state securities regulators as required by law
• Professional Partners: CPAs, attorneys, insurance providers (with your consent) to provide coordinated planning
• Legal Requirements: When required by law, court order, or to protect our legal rights

Depending on your location; you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt-out of marketing communications
• Opt-out of sale/sharing of personal information (California residents)
• Non-discrimination for exercising your privacy rights

Your California Rights

• Right to Know: Request disclosure of the categories and specific pieces of personal information we've collected about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt-out of the sale or sharing of your personal information (Note: We do not sell personal information)
• Right to Limit Use of Sensitive Personal Information: Limit use of sensitive personal information to purposes necessary for providing services
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Categories of Personal Information Collected

In the past 12 months; we have collected the following categories of personal information:

• Identifiers (name, email, phone, SSN for clients)
• Financial information (income, assets, investment accounts)
• Commercial information (services purchased, consultation records)
• Internet/network activity (website usage, IP address)
• Professional/employment information
• Inferences drawn from the above

How to Exercise Your Rights

California residents may submit a verifiable consumer request by:

• Email: privacy@swe90ai.com
• Phone: 631-845-5100
• Mail: Strategic Wealth Endeavor, Hermosa Beach, CA

We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

"Do Not Sell or Share My Personal Information"

Strategic Wealth Endeavor does not sell or share your personal information as those terms are defined under the CCPA/CPRA. We do not engage in targeted advertising that would constitute "sharing" under California law.

Financial Services Exemption

Certain personal information collected in connection with providing financial services may be exempt from CCPA/CPRA under the Gramm-Leach-Bliley Act (GLBA). Our GLBA privacy notice is provided to clients separately.

We implement industry-standard security measures to protect your personal information:

• SSL/TLS encryption for data in transit
• Encrypted storage for sensitive data
• Access controls and authentication requirements
• Regular security assessments and monitoring
• Employee training on data protection
• Compliance with SEC Regulation S-P and FINRA cybersecurity requirements

While we strive to protect your personal information, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and protect your login credentials.

We use cookies and similar technologies to:

• Essential Cookies: Enable core website functionality
• Analytics Cookies: Understand how visitors use our site (Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Third-Party Services

• Google Analytics - Website analytics
• GoHighLevel - Calendar scheduling, chat, and forms

We retain personal information for as long as necessary to:

• Provide services to you
• Comply with legal obligations (SEC and FINRA require retention of certain records for 3-6 years after termination of client relationship)
• Resolve disputes and enforce agreements

Website analytics data is retained for 26 months.

If you have questions about this Privacy Policy or wish to exercise your privacy rights: